Experience Finding App.
To discover life in other people's shoes
Find new user needs regarding travel & leisure
Team: 4 people
My Role: UIUX Designer
We split up design works equally among members
Most people find experiences by looking at what others have done.
Users desire to have the experience of finding events and route-finding to be unified in one place.
Users think that would result in a more convenient experience
Users want more customization in all aspects
Users want the system to remember who they are so that they don't have to start fresh each time
Users want more local experiences that are not always organized by big organizations.
e.g. Drag show at a bar, Parties...
Users search up "Attractions" on Google Maps to find experiences. This is a potential solution for having a "unified experience for planning & action"
The desire of having customized features is repeating theme
Based on this feedback, the idea of a platform that shows users similar people's travel plans started to emerge.
Business Case Studies
53% Leisure Travel
27% Friend & Relative Visits, Religious, Health
Unexpected Validation of an Early Concept
The idea of a platform where users post and find travel plans for people of similar interests applies to both the Leisure user group and the religious & Friends user group. ( with their visits often involving group activities e.g. dinner & night out)
Learning from Existing Products
It is easier to gather reviews if the related "transaction" happens on the same platform.
Users feel more engaged when the search output is relevant to the users' habits
Learning from Failed Travel Startups
Why Startups Failed:
Travel data is complex, it's hard to keep the User experience simple.
Adaption to Changing Landscape
Consumers have high expectations.
Information is constantly changing
Vulnerable Business Model
When are returns going to be generated?
Volatile Customer Memory
Users don't travel all the time. How does one ensure a high user return rate?
Connective - real people, and real experiences
Unified - planning + doing
Personal - Customizable & tailored experiences
Local & within the nation - Discover life right around you
Focused User Segments:
Young single user
Young small group users
City to city travelers
& Design Decisions
Example of Feature Decisions:
On-Boarding Questions & System Memory
a short questionnaire to understand users' lifestyles and interests.
continuously updates the user's interest profile according to recent activities.
Suggested Routes & Experiences on the map
make suggestions visually connected to the map, creating easy access
the map along with main components and would be on the home page.
UserTest Feedbacks & Changes
Users love Friends' activity feature & seeing others' routes
" I want to be able to see what people I know are doing and maybe join them if I don't know what to do on a Friday afternoon."
" I would go on here just to stalk on what other people are doing."
Users confused about whom the routes on the map belong to and when they were made.
Overall Users feel that there are too many frames
Search location suggestions are too short, and the “refine your search” section is too long
Tackled in 2nd stage Wireframe
Simplifying the Design
• suggestion tab & suggested routes serve the same function
-> got rid of the suggestion tab, which gives us space for filters on the first page. This allows filters to be put on the current location immediately and bring more spontaneous results.
List View Button
• clearer visualization of information
• Neglected to be intentional about the search bar
• Discussions of the filter options location unresolved - > re-examine the problem -> realized the problem may lie in another feature
• Search bars = defined locations
• Our feature = experience finding app = abstract
• Features not utilized by the users because the changes were too small to satisfy the action, users are impatient
Change on Design:
• Delete & combine actions that show small results
Combined as tabs on one main page. Now users can quickly switch between these pages to add experiences to a trip they are planning.
• Tailored recommendations
- Recommend routes based on personal interest profiles (number of routes that shows are controlled within a max number)
- control results by choosing filters or input concise keywords
- Listview provides information & rating based presentation of routes
- Presents who is currently on this trip and the option to request to join the trip
- Option to save to "Saved Trips" or "Saved Experiences"
- Users could click on the individual experiences and choose to use that alone
- Navigation powered by Google map
Route & Experience
Trip Planning & Saved Trips
- Users could create a new trip or drag "saved trips" or individual "saved experiences" into the "current" creating page and edit them.
- Users could choose to make their trips private
- shows pronouns
- badge levels encourage user participation
- Follow the user to see their route in recommended trips
- Users can request to join a trip
- Users can create group chats for group trips
• Style Guide & Prototype User test
• Follow other route creators & friends
• Group Trip feature? Can users request to join others' trips?
• Global trips expansion. Should we? How do the features change when moving to a bigger scale?